Top Six SEO Mistakes to Avoid

If you have a website, you must be knowing that SEO is an integral part of its design process. The search engine optimization determines the position of your site in the search engine rankings. In simple words, SEO can make or break the success of your site on the Internet.

The world wide web has thousands of sites giving tips on how you can improve the ranking of your site on search engines. But, most of the times, they will not tell about deadly sins that could harm the SEO process of the site.

We know that keywords are important in SEO, but search engine optimization is much more than just using the right keywords. If the website is not doing well, there is some mistake in the optimization process that you need to know. But, why to wait for the failure of website if we already know the sins to be avoided in the SEO process?

Let’s discuss about the six mistakes that could get your website banned by Google, Yahoo and MSN.

• We are told that search engine optimization is all about choosing keywords and optimizing them all over the pages of the website. This is simple. But, you should never over-optimize the website page. Search engines can sport unnatural usage of keywords and phrases. All the search engines are functioned to give preference to natural flowing text that has a proper keyword density. For example, Google prefers 3-4 percent of keyword density and Yahoo prefers 7 percent. If you will exceed the density limits, search engine will ignore your site.
• Optimizing the page with a large number of totally unrelated keywords is another mistake. Most of us don’t know that the search engine gets confused by seeing a bunch of different and unrelated keywords or phrases. It becomes difficult for search engine to assign a category to the site and the result is site ignorance. All your SEO related hard work will be wasted with this.
• You will find many people saying that creating duplicate pages on the site is the best way to deceive search engine. Never ever think of this. Forget about better rankings, the search engine will not even index your site because of this strategy. And the worst part is that your website could be referred to as Spam by the search engine. And in most extreme cases, even Big Three will ban it.
• Don’t use hidden text for improve search engine rankings. But, what is a hidden text? It is a set of words those are not visible to visitors and are placed on the page just for the search engine to read. White text on white background and black text on black background is a hidden text. The text will be filled with keywords and it is an unethical method of optimization. It could get your website banned by the Big Three.
• Many of us don’t know this, but SEO is an ongoing process. You cannot take chance by resting at peace after finishing the optimization process of a page. Check the results after certain time and you might have to add more keywords depending on the trend of your competitor’s website.
• When you are writing and publishing blog posts, don’t forget HTML heading tags as these help the readers in the post’s structure and ideas.

Appropriate keywords inside these tags should be used as search engines give more preference to these headings and continue to read the content on the basis of information found inside them.