SEO is not only about optimizing the content or adding Meta tags to the website. The structure of the site and how it is built also plays a vital role in the long term SEO success. You can easily make an html page; give it a couple of links and basic Meta tags for achieving a ranking, but the usefulness will be only for a shorter time period.

To acquire ROI for longer term, you must get your site built as per the standards. When we talk about standards, it includes POSH, XHTML 1.0, CSS 2.0, which ensures the compatibility of the site with devices like mobile phones, operating systems and browsers. These standards include most of the things that are required for a successful SEO architecture and are thus important.

Following are the ways to improve the architecture of the site for making it more search engine friendly:

Page and Content Structure

Appropriate landing pages for the site are a critical factor for its success, which are guided by keyword research and search engine results pages. You must ensure that the structure of the page supports the inclusion of categories, tags, semantic titles, headings and SEO friendly URLs that will help in the proper optimization of the site. Make the navigation on the page text-based so that the crawlers find something relevant on the page. Ensure that <H3> tags follow <H2> tags and <H2> tags must follow <H1> tags.

Simple to Edit

We often ignore this feature that can make it easy and quick for you to adjust the content of the site. A healthy site is one that has higher visibility on major search engines and you can make the site optimized for better ROI by adding posts or pages to it with relevant title, text and headings. If the site is easy to edit, you will find it easy to add other editors and thus make it more relevant.

Accessibility

One of the best design and architecture ideas is to make the site accessible for visitors with disability. For example, apart from adding alt text into the page, you can make it more accessible by including audio, images and other rich media forms. Web accessibility and SEO go hand-in-hand and the Google Webmaster Guidelines also recommend this combination.

Inclusion of Code

The site architecture must include relevant meta-tags creation on individual pages. You can use tools like Dreamweaver to achieve the individual page properties and WordPress plugins like “All in One SEO ” for creating tags and codes as per the titles you have set. Another thing that would be of great help in this regard is creation of error pages, mostly 404’s. An XML based sitemap made as per the sitemap protocol can do wonders for the search engine ranking of the site. You should not include the heading tags and relevant anchor text, which are a part of standard-based code inclusion.

Rich Media

A site architecture supporting rich media ensures longevity and improved ranking of the site. Apart from improving the “time-on-site” numbers, rich media provides added opportunities to detail the site content for screen readers and search bots. If you will make your videos and podcasts accessible, you will include text alternatives like an audio and video transcript.

Category: SEO

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It is true that keywords act as the fuel for SEO. It doesn’t matter how many efforts have been put in to fine-tune the website, it will not achieve the top search engine ranking until targeted keywords are not included in it. What contributes to the higher ranking of a website is the use of the most relevant and important keywords in the content of the site. Most of us don’t know that there is a particular keyword inclusion pattern that should be followed so that relevant words are spread in several portions of the website. Apart from this, you should know that search engines give higher relevance of certain areas of the HTML documents and this could improve the ranking of your site.

Category: SEO

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Most developers often overlook the search engine optimization part of web development that affects the ranking of the site. If you want your site to be ranked high on Google, there are certain SEO techniques that you should follow.

Here are 10 must-follow SEO techniques for making the site search engine friendly and thus increasing the page rank.

Category: SEO

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