Our Commitment
We at Pear Logic SEO are committed to utilizing SEO best practices with our Search Engine Optimization offering. We DO NOT use any black hat tactics or any other unethical activities that are frowned upon by search engines.
Beware of Black Hat SEO
SEO techniques can be differentiated into two kinds- White Hat and Black Hat SEO. White Hat uses techniques that are considered ethical by the search engines and web developers alike. White Hat utilizes techniques that stimulate natural or organic web traffic, and they follow the search engine’s rules and regulations.
Black Hat SEO on the other hand uses techniques the take advantage of search engine algorithms. It uses uses methods to “trick” the search engine spiders into assigning your pages with a high rank by exploiting known factors in search engine optimization. These methods are generally frowned upon, and can be very detrimental to your website.
Here are a few Black Hat techniques that you should look out for:
- Link Farming – Search engines find out how popular your site is by the amount of links your site receives from other websites. Unscrupulous people found a way to take advantage of this by making websites with the sole purpose of linking to all pages which subscribe to their listings.
- Buying Expired Domains – People look around for web domains that are about to expire then purchase them for the express purpose of using the domain to link to their own pages. If the purchased domain has a high PageRank, linking it to your own pages could send traffic your way.
- Page Hijacking – The malicious copying of a popular website to show search engine spiders, but showing web users an entirely different site.
- Sybil Attacks/Interlinking – Making different websites or blogs that appear to be owned by different people, but is actually not. These “distinct” sites will then show “mutual” admiration or “support” by linking to each other.
- Buying PageRank – There are sites that sell you inbound links to your website, which increases your PageRank. Both the sellers and buyers who get caught doing this eventually get dropped from the SERPs.
- Astroturfing – This technique is actually aimed for web users instead of search engines. It aims to stimulate interest to a website artificially, which usually involves having your own people post reviews, blog comments and other user-generated content to favor your website, product or service and/or post disparaging comments to your competitors.
- Keyword Stuffing – The excessive use of your keywords in your webpage content. The thinking here is, if more keywords appear in your content, the more likely the search engines will assign your page a high rank.
- Invisible Text – Including colored text on a same-colored background (such as white text on a white background) rendering it invisible by the user, but actually gets read by the search engine spiders. Works the same as keyword stuffing.
- Cloaking and JavaScript Redirects – Techniques that enable your pages to deceive search engines by showing a page to web users while showing an entirely different page to the search engines in order to get a high page rank.
- Doorway Pages – Pages that are filled with keyword-stuffed content that are used as sort of a “go-between” to a page that a user will eventually land.
- Use of programs that automate your page submissions to search engines – submitting your pages to the search engines can be a daunting task, especially if you have a large website. However, the search engine guidelines prohibit the use of these programs as it apparently uses up search engine resources on their end.
Why Black Hat is Bad
Using Black Hat SEO techniques leaves you with a badly designed page with worse content in trying to attain high page ranking. These techniques are solely focused with the search engines in mind while ruining the customer experience by providing irrelevant content.
Use of these unethical techniques can get your pages highly ranked, but once your site gets caught by the search engines- (and they will-), you risk your website to be penalized by not showing on the SERPs. Its just not worth the risk.
